Testominal

I knew even before I launched my new business that I was going to struggle with social media – as much as I appreciate its uses and (to some extent) enjoy developing content for it, where I really want to spend my time is with my clients.

Social media represents admin that I don’t really have time for, and I knew it could be done more efficiently by someone else.

Plus, as a non-user of social media in my personal life, I also have difficulty ‘putting myself out there’… I would, by far, rather hide in the background. 

After about 4 months or so, I realised I needed some guidance on how to widen my reach and increase my followers.

I’d tried a few things that hadn’t worked and wasn’t sure why. With new clients approaching me, I also had less time available for it and was becoming overwhelmed with my workload.

Having worked with Sarah at Sustrans* and as an avid follower of her tips on LinkedIn, I was confident that Sarah could help me.  

First of all, Sarah was very positive about the work I’d already done on my socials – which, given how much work I’d put into them already, was actually really nice and reassuring to hear. She was also empathetic about my struggles!

She was very thorough in getting to know my business – my ideal client, visual brand, tone of voice, etc. – including conducting an audit of my socials to understand my existing followers, reach, competitors, etc.

She very quickly developed a social media strategy for my business, which set out a clear plan for moving forward and some extra ‘nice to have’ suggestions to consider for future improvements, as and when funds allow. 

I was very, very impressed with how quickly Sarah picked up the essence of my brand.

Sarah always gives me the opportunity to edit the content she develops, but I usually only need to make a few or none.

I now have a lot of trust in Sarah and feel that my social media channels are in very good hands with someone who understands my audience as much as I do. 

The biggest result for me is that the time I spend on my socials is minimal, leaving me to focus on my client work.

I see her content posted and the engagement it receives, and I feel reassured that my brand is being portrayed in the best possible way.

I can’t actually believe just how quickly Sarah works – she’s full of ideas and creates interesting, accurate, fun and engaging content in a heartbeat, representing great value for money for me.

And, of course, it’s nice to hear when clients approach me and say they’ve seen my Instagram – so something must be working. 

Thank you, Sarah, for all your hard work and creativity.

*Sustrans is a charity where Rebecca and I briefly worked in the same department together in 2020.