Privacy Policy

Last updated: 19 June 2026

SW Studio (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, join our email list, purchase services or otherwise interact with our business.

Who we are

Website: sw-studio.co.uk

Business name: SW Studio

Data Controller: Sarah Williamson

Email: sarah@sw-studio.co.uk

ICO Registration Number: ZB331453

For the purposes of UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, SW Studio is the data controller of your personal information.

The information we collect

We may collect and process the following personal information:

• Name

• Email address

• Telephone number

• Business name

• Website address

• Information submitted through website forms

• Information provided through email correspondence

• Information provided through social media messages

• Information relating to enquiries, consultations and projects

• Technical information such as IP address, browser type and website usage data collected through cookies and analytics tools

We only collect information that is necessary for providing our services, improving our website and communicating with you.

How we collect your information

We collect personal information when:

• You contact us through our website

• You complete a website form

• You email us directly

• You book a consultation or discovery call

• You enquire about our services

• You join our email list

• You purchase a service or digital product

• You communicate with us through social media

• You browse our website

How we use your information

We may use your information to:

• Respond to enquiries

• Provide services you have requested

• Deliver digital products and resources

• Manage client relationships

• Send administrative communications

• Send email marketing where you have consented to receive it

• Improve our website, content and services

• Comply with legal and regulatory obligations

• Protect our business from fraud or misuse

We will only use your information where we have a lawful basis to do so.

Lawful bases for processing

Under UK GDPR, the lawful bases we rely on include:

Consent

Where you have given us permission to send marketing emails or provide specific information.

You can withdraw your consent at any time by clicking the unsubscribe link in our emails or by contacting us directly.

Contract

Where processing is necessary to provide services you have requested or to take steps before entering into a contract.

Legal obligation

Where we are required to process information to comply with legal obligations.

Legitimate interests

Where processing is necessary for the legitimate interests of our business, provided your rights and freedoms are not overridden.

This may include improving our services, responding to enquiries, maintaining records and ensuring website security.

Email marketing

If you subscribe to our email list, we may send you marketing emails, updates, resources and information about our services.

You can unsubscribe at any time by clicking the unsubscribe link included in every marketing email or by contacting us at sarah@sw-studio.co.uk.

We will never sell your personal information to third parties.

Sharing your information

We may share your information with trusted service providers who help us operate our business, including:

• Hubsy (for forms, scheduling and client communications)

• Google Analytics (for website analytics)

• Website hosting providers

• Cloud storage providers

• Professional advisers such as accountants or legal advisers

• Trusted freelance contractors engaged to assist in delivering services to clients where necessary

Any third parties we work with are required to process your information securely and in accordance with applicable data protection laws.

We do not sell your personal information.

International transfers

Some of the third-party providers we use, including Google Analytics and Hubsy, may process personal data outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place to protect your information, including approved contractual clauses or transfers to countries recognised as providing adequate levels of protection.

Data retention

We only keep personal information for as long as necessary.

Typical retention periods include:

• Client records and project information: up to 6 years after the end of the client relationship

• Financial records: up to 6 years

• Enquiry and booking information submitted through Hubsy: up to 24 months

• Email marketing subscribers: until you unsubscribe or request deletion

• Website analytics data: according to Google Analytics retention settings

When information is no longer required, it will be securely deleted or anonymised.

Website analytics and cookies

Our website uses Google Analytics and cookies to help us understand how visitors use our website and to improve the user experience.

Google Analytics collects information such as pages visited, time spent on the site and general location data. This information is anonymised where possible and is used to help us improve our website and services.

You can control cookies through your browser settings and through our cookie consent banner.

For further information, please refer to our Cookie Policy.

Website security

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, disclosure or alteration.

However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Your data protection rights

Under UK data protection law, you have the right to:

• Access your personal information

• Correct inaccurate information

• Request deletion of your information

• Restrict processing of your information

• Object to processing in certain circumstances

• Request transfer of your information to another organisation

• Withdraw consent where processing relies on consent

You will not usually be charged for exercising these rights.

We will normally respond within one month of receiving your request.

To exercise any of these rights, please contact us at sarah@sw-studio.co.uk.

How to make a complaint

If you have any concerns about how we collect, use, store or otherwise handle your personal data, you have the right to make a complaint directly to us.

You can submit your complaint by emailing sarah@sw-studio.co.uk. Please provide as much detail as possible so we can investigate your concerns fully.

We will acknowledge receipt of your complaint within 30 days and will investigate and respond without undue delay. We may contact you if we need further information to help us investigate your complaint.

Once our investigation is complete, we will inform you of the outcome and any action taken.

If you remain dissatisfied with our response, you have the right to complain to the Information Commissioner’s Office (ICO).

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Helpline: 0303 123 1113

Website: https://ico.org.uk

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, technology or our business practices.

Any updates will be published on this page and the “Last updated” date will be revised accordingly.

Contact

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

Sarah Williamson

SW Studio

Email: sarah@sw-studio.co.uk

ICO Registration Number: ZB331453