Not sure whether hiring a freelance content creator is worth it?

With content more important than ever, investing in your online presence is a necessary priority for businesses to succeed in 2023 and beyond.

Here’s why your business needs a freelance content creator:

1. You don’t have the time to create content.

Running your business and balancing a home life is stressful enough. Do you really have the time to invest in content creation?

It may be that it’s been at the bottom of your to-do list for some time. It may not have been a priority before. But in 2023, you may have noticed that we’re an increasingly online world, and it’s time for your business to catch up.

The best chance of a business succeeding long term is by having a strong online presence – and that starts with making it a priority and hiring a freelance content creator.

2. Social media changes every five minutes.

Do you have the time and energy to keep on track with the latest digital news? Do you know about Reels, Spaces, TikTok etc.? Do you have the time to learn how to use them?

Keep up with your audience by keeping up-to-date and current with the latest trends – without the headache of learning about them as they’re released.

A freelance content creator already knows about each update and will know how best to implement them for your business.

3. You understand you need a professional.

Even if you did have the time and energy to keep on top of it all as well as manage your business, do you really fully trust that you know all the ins and outs of content marketing? Enough to trust your business is in the best hands?

Do you cut your own hair? Fix your own plumbing and electrics? No, you leave it to an expert.

A freelance content creator is an expert. We have studied industry-level qualifications, have real business experience, and the practised skills that make handing your content marketing to us a no-brainer!

4. You don’t love marketing.

Do you enjoy scrolling Instagram, maybe posting family pics on Facebook? Or maybe you just can’t get on with Twitter or don’t have a clue where to start with Pinterest.

Do you really want to spend all day headbutting against the algorithm? Well, a content creator does!

We love social media! It’s literally our job to know each platform inside out and be on top of every industry development. Cutting the wheat from the chaff and knowing what it means to your business.

We love to be creative, pouring our heart into creating engaging content and investing in the tools and resources needed to offer you the best service possible.

5. Your customers are already looking at your competitors.

If your competition has already invested in professional content marketing help, then you need to too.

A good freelance content creator will be looking at all your competitors, experts and influencers in your industry.

They’ll assess what they’re doing, what works and what doesn’t, to strategically position and grow your business.

6. Marketing is more than just an admin job.

Content marketing is so much more than posting on Instagram, wacking a blog up on your website or your emailing your list when you have the chance.

Marketing can be used for so much more than brand awareness. With a proper strategy, you can push customers all the way down the funnel to purchasing your products or services – without ever leaving the platform!

8. Freelancers are better than an agency.

Freelance content creators are much better than an agency – freelancers don’t have to juggle 20+ clients each day while working traditional office hours tied to the agency’s priorities.

A freelancer is instead focused on a select few clients, giving them the best-tailored service they can. They celebrate your successes alongside you.

9. A content creator saves you money

While investing in a freelance content creator can seem expensive in the beginning, you’ll actually find that it costs you less in the long run.

That’s because a good content marketer will help you save money. With our expertise and knowledge, we can point you in the right direction.

10. You’re too close to see the wood for the trees.

Owning your own business means being emotionally invested in its success. It can be hard to let go of the reins, especially when you’re just starting out.

But by working with others who have their own expertise, they can help nail those important details while you look after the bigger picture.

Investing in a content creator leaves you time to focus on the most important thing in your business… making money.

Find out more about what I do as a freelance content creator and the services I offer.