Are you feeling overwhelmed by the thought of outsourcing in your business, even though you know it’s time to hire someone else? 

You don’t want any more communication gaps or missed deadlines, but how do you find good enough workers for these types of roles? 

Well, there’s lots of help out there! You just need to take some time to nail down what you really need at this stage in your business.

Before you start looking for potential people, you need to be really clear about what you want from them. Once you know that, the rest will fall into place.

But now what? 

You may find yourself wondering where to even begin when it comes to outsourcing certain roles within your company.

Or you might be questioning who you should be working with in order to get the most bang for your buck. 

No need to worry – I’ve got you covered!

In this post, we’re going to look at the seven different types of professionals that you may want to consider outsourcing help from.

Plus, we’ll give you a few tips on how to go about finding qualified people for each role.

Are you ready? Let’s dive in!

1. General VA

A virtual assistant is likely to be your first hire, simply because they will be able to take a whole load of work off your plate and allow you the time and space to step back and work out what is next for your business.

A good virtual assistant should be able to step in and use your Standard Operating Procedures (SOPs) to complete various tasks to the same level of detail, and quality, that you would perform yourself. 

The job description of a VA is usually pretty vague because it’s so broad, and so it’s important to consider what types of things you will want them to do.

Think of the tasks that you don’t like doing, that take up a lot of your time, or that you simply think someone else can do a better job at.

VA tasks could include:

• upkeep of your website
• creating social media graphics
• contact clients and chasing invoices

Once you know roughly the types of things you will be asking a VA to do, this will help you to find the right virtual assistant for you.

Although VAs are often Jack of all trades, they will likely have specialisms and areas in which they can really help you thrive, so by considering what sorts of things you’re going to be asking of them, you’ll be able to find the VA that’s right for you. For example, my specialism as a VA is social media marketing! 

2. Graphic Designer

Perhaps you have a basic level of graphic design ability, but you want to really level up your work to look even more professional?

Or perhaps you just want someone to create a load of Canva templates for you to use on your social media posts.

Design jobs that might take you a while, will take a professional graphic designer a fraction of the time, and they tend to look at things in a completely different way. 

You can hire a designer to create all of your digital assets, such as workbooks and website graphics.

Or in a more project-based way, you can ask them to rebrand your current business and create brand guidelines and templates, that you can then use yourself when creating things going forward. 

3. Copywriter

4. Social Media Manager

Actually doing your job… and then finding time to create and post witty, informative and engaging content on various social media networks about the aforementioned work is pretty difficult and time-consuming!

You need to be posting consistently, engaging with other peoples’ content and working with the algorithm to find any level of success on social media.

And yet that is where a lot of your potential clients will come from.

You really cannot underestimate the importance of a good social media strategy and by hiring a social media manager to oversee this, you’ll be saving yourself a whole lot of stress. 

Different SMMs will work in different ways, so it’s important to get clarity on whether they will create the content or just queue it up; whether they’ll use any paid advertising, or all organic and what metrics you will use to define the success.

5. Admin/Finance

How much time do you spend on boring admin tasks such as sending and chasing invoices?

What about booking in meetings and sending out emails? 

By hiring someone to cover all admin/finance tasks , you will be able to find more time to provide your services to your clients.

Or most importantly grow your business (or, just imagine, have some time off!) knowing that all the background stuff is being taken care of. 

Having someone in charge of your scheduling and liaising with potential clients to book in discovery calls can take a huge weight off your shoulders, and if that same person can then chase payment , book train tickets for events and make projections for the future – even better ! 

6. Bookkeeper

This role is a little more specialized than general finance and will often involve someone with accounting or bookkeeping qualifications.

This is the person who will keep track of sales and receipts, expenses and purchases and get your books ready for taxation.

If you’re not very number-minded and find doing your taxes causes you a lot of stress , then hiring a bookkeeper and/or an accountant can make things a lot easier.

7. An Online Business Manager (OBM)

If your business is soaring and a VA (or even a few!) just isn’t cutting it, you can hire an OBM to manage all aspects of your business – this includes the logistics, daily operations, projects and people involved in your services.

An OBM will work with you to create specialised strategies and then implement and manage these.

They are more of a project manager, ensuring that your business is meeting your KPIs, overseeing business operations, liaising with clients and managing people, perhaps including the rest of your freelance team. 

Your OBM will become your right-hand partner and will know your business as well as you do.

They will need to have incredibly effective communication skills, excellent technical abilities and be super self-motivated.

An OBM certainly isn’t cheap to hire, but they are more than worth it for what they can bring to the table.

Well, there you have it!

We’ve outlined what work can be outsourced and who to work with in order to make your life a little easier.

If you need help deciding which roles are best suited for outsourcing or have any other questions, feel free to reach out to me. I’d be more than happy to help!